Generative engine optimization (GEO)
GEO services that shape how generative AI models like ChatGPT, Gemini and Claude describe and recommend your brand.
AI citation and mention building
AI assistants trust what other websites say about you more than what you say about yourself. We build that outside evidence.
Short answer: AI citation building is the work of earning mentions of your business on the third-party sources AI assistants rely on, such as industry directories, review platforms, trade publications, comparison articles and community discussions. More consistent, credible mentions make AI tools more confident recommending you.
Why do third-party mentions matter for AI?
When an AI assistant recommends a business, it looks for agreement across several independent sources. A business mentioned by trusted directories, reviewers and publications looks like a safe recommendation; one that only describes itself on its own website does not.
How do you find the right sources?
We start from evidence, not a generic directory list. During the audit we record which domains each AI engine cites for your buyers' questions, then target those sources first.
- Industry and local directories that AI tools cite in your category
- Review platforms where your customers can leave genuine reviews
- Comparison and best-of articles in your niche
- Trade publications, podcasts and expert roundups
- Relevant community discussions where your expertise genuinely helps
Do you buy links or fake reviews?
No. Paid link schemes and fake reviews can get a business penalized by search engines and damage trust with buyers. We earn mentions through accurate listings, outreach, expert contributions and helping you collect genuine reviews.
Common questions
How many citations do I need?
There's no fixed number. What matters is being present and consistent on the specific sources AI cites for your questions. For many small businesses, 10 to 20 well-chosen placements make a noticeable difference.
Is citation building the same as link building?
They overlap, but the goal is different. Link building chases links to lift rankings. Citation building focuses on being mentioned accurately on the sources AI assistants read, whether or not those mentions include a link.
Related services
Perplexity optimization
Earn citations in Perplexity, the AI search engine that shows its sources next to every answer.
AI visibility audit
A fixed-price audit showing where ChatGPT, Perplexity, Gemini and Google AI Overviews mention you, where they name competitors instead, and why.