ChatGPT optimization services

When a buyer asks ChatGPT who to hire, it names a few businesses and explains why. We work to make sure yours is one of them.

Short answer: ChatGPT optimization is the work of getting your business mentioned and recommended in ChatGPT's answers. It means letting OpenAI's crawlers reach your site, writing pages that answer buyer questions clearly, keeping your business details consistent across the web, and earning mentions on the sources ChatGPT cites.

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How does ChatGPT decide which businesses to recommend?

ChatGPT combines what it learned during training with live web searches. When it searches, it reads a handful of pages, often including review sites, directories, articles and company websites, then summarizes the businesses that appear most clearly and consistently.

That means two things matter: whether ChatGPT can read your own website, and what other trusted websites say about you. Businesses that appear in several credible sources, with consistent details, are far more likely to be named.

What do you change to improve ChatGPT visibility?

We work on four areas, in order of impact for most businesses.

  • Crawler access: allow OAI-SearchBot, GPTBot and ChatGPT-User in robots.txt and firewall settings
  • Answer-first pages: each key question answered in the first 40 to 60 words, with clear headings and tables
  • Entity consistency: the same name, services, location and description everywhere, backed by schema markup
  • Citations: mentions on the directories, review sites and publications ChatGPT cites for your category

Does Bing matter for ChatGPT?

Yes. ChatGPT's web search draws on search engine results, and Bing's index plays a large part. We make sure your site is verified in Bing Webmaster Tools, your sitemap is submitted, and new pages are indexed quickly.

How do you measure progress in ChatGPT?

We run the same set of buyer questions through ChatGPT every month, record whether you are mentioned or recommended, and compare the results with your competitors. You see the trend, not a one-off screenshot.

Common questions

Can you guarantee ChatGPT will recommend my business?

No. Nobody can control what ChatGPT says, and answers vary between users and over time. We commit to measurable work and transparent reporting on how often you are mentioned compared with competitors.

How long does ChatGPT optimization take?

Unblocking crawlers and fixing your key pages can change ChatGPT's answers within weeks. Consistent recommendations in competitive categories usually take three to six months as citations build up.

Is ChatGPT optimization different from SEO?

It builds on SEO but has a different goal. SEO aims to rank a page in Google's links. ChatGPT optimization aims to get your business named in the answer, which depends more on clear answers, consistent entity details and third-party mentions.

Related services

Perplexity optimization

Earn citations in Perplexity, the AI search engine that shows its sources next to every answer.

AI visibility audit

A fixed-price audit showing where ChatGPT, Perplexity, Gemini and Google AI Overviews mention you, where they name competitors instead, and why.

Find out what AI says about your business today

Get your AI visibility audit