ChatGPT optimization
Get your business mentioned and recommended when buyers ask ChatGPT who to hire or what to buy.
GEO focuses on how generative AI models understand and describe your brand, not just whether they mention it.
Short answer: Generative engine optimization (GEO) is the practice of improving how generative AI tools such as ChatGPT, Gemini, Claude and Perplexity understand, describe and recommend your brand. It overlaps heavily with AEO; at DMD we treat them as one program covering both mentions and accurate descriptions.
The terms overlap and are often used interchangeably. AEO usually describes getting your business into direct answers. GEO usually emphasizes how generative models describe your brand: its category, strengths, pricing and reputation.
In practice the work is largely the same, so we don't sell them separately. Every DMD plan tracks both whether you are mentioned and whether what AI says about you is accurate.
GEO work makes sure the information AI models find about you is clear, consistent and favorable.
AI assistants sometimes describe businesses with old prices, discontinued services or a competitor's details. A buyer who reads a wrong answer may never visit your site to find out. Correcting the sources AI relies on is the only lasting fix.
No. The work overlaps so much that splitting it between agencies creates duplication. DMD covers both in one program.
We can't edit an AI model directly, but we can correct and strengthen the sources it reads: your website, schema, business profiles and third-party mentions. Over time, answers tend to follow the sources.
Get your business mentioned and recommended when buyers ask ChatGPT who to hire or what to buy.
Earn mentions on the directories, review sites and publications AI assistants trust in your category.
Structure your pages so Google picks them as sources in AI Overviews and AI Mode.