Generative engine optimization (GEO) agency

GEO focuses on how generative AI models understand and describe your brand, not just whether they mention it.

Short answer: Generative engine optimization (GEO) is the practice of improving how generative AI tools such as ChatGPT, Gemini, Claude and Perplexity understand, describe and recommend your brand. It overlaps heavily with AEO; at DMD we treat them as one program covering both mentions and accurate descriptions.

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What is the difference between GEO and AEO?

The terms overlap and are often used interchangeably. AEO usually describes getting your business into direct answers. GEO usually emphasizes how generative models describe your brand: its category, strengths, pricing and reputation.

In practice the work is largely the same, so we don't sell them separately. Every DMD plan tracks both whether you are mentioned and whether what AI says about you is accurate.

What does GEO work include?

GEO work makes sure the information AI models find about you is clear, consistent and favorable.

  • A brand description audit: what each AI tool currently says about you, and where it is wrong or out of date
  • One consistent description of who you are, what you do and who you serve, used across your site and profiles
  • Organization, service and founder schema that ties your brand together
  • Third-party mentions that reinforce the positioning you want
  • Monthly checks for inaccurate or outdated claims

Why does accuracy matter?

AI assistants sometimes describe businesses with old prices, discontinued services or a competitor's details. A buyer who reads a wrong answer may never visit your site to find out. Correcting the sources AI relies on is the only lasting fix.

Common questions

Do I need both a GEO agency and an AEO agency?

No. The work overlaps so much that splitting it between agencies creates duplication. DMD covers both in one program.

Can you fix what ChatGPT says about my company?

We can't edit an AI model directly, but we can correct and strengthen the sources it reads: your website, schema, business profiles and third-party mentions. Over time, answers tend to follow the sources.

Related services

ChatGPT optimization

Get your business mentioned and recommended when buyers ask ChatGPT who to hire or what to buy.

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